Ellie Care hero

Aging together

Ellie Care helps older adults
integrate more support as they age

Growing older, staying independent

Aging often leads to challenges such as frailty or cognitive decline, affecting 25% of seniors over 65.

Subtle signs like forgetfulness or falls signal a progressive loss of independence, making the transition difficult for both older adults and their families.

Ellie provides a simple and adaptable IoT ecosystem to support these transitions, combining emergency management features, health tracking, and family connectivity.

Research and analysis Service Design Strategy Stakeholder management UX Design
Family reminder note
Ellie — continuum of care
Older adult at home
Discover

Understanding the problem

Older adults are resistant to seeking or accepting help until an incident, such as a fall, occurs.

Existing market solutions like SOS buttons are often unreliable or unintuitive.

Families struggle to coordinate care while respecting the autonomy of the older adult.

Research methods

Qualitative: ethnographic research and interviews

Quantitative: surveys for both aging adults and their support networks

Market analysis of existing solutions

Research method cards
Care circle diagram
Define

From insights

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Older adults prefer familiar and non-intrusive devices.

Caregivers need tools to collaborate, and coordinate help during emergencies.

We need solutions that adapt as health conditions evolve.