Ellie Care helps older adults integrate more
support as they age
Aging often leads to challenges such as frailty or cognitive decline, affecting 25% of seniors over 65.
Subtle signs like forgetfulness or falls signal a progressive loss of independence, making the transition difficult for both older adults and their families.
Ellie provides a simple and adaptable IoT ecosystem to support these transitions, combining emergency management features, health tracking, and family connectivity.
Older adults are resistant to seeking or accepting help until an incident, such as a fall, occurs.
Existing market solutions like SOS buttons are often unreliable or unintuitive.
Families struggle to coordinate care while respecting the autonomy of the older adult.
Qualitative: ethnographic research and interviews
Quantitative: surveys for both aging adults and their support networks
Market analysis of existing solutions
Older adults prefer familiar and non-intrusive devices.
Caregivers need tools to collaborate, and coordinate help during emergencies.
We need solutions that adapt as health conditions evolve.
The platform needs to be easy to use and require little learning for older adults.
It should adapt to each support group's needs and respect privacy.
As needs grow, the platform adjusts to involve caregivers more.
Facilitated deep dive sessions with the tech team to create a common understanding of technical details
I organized workshops with stakeholders to share research findings, align goals and understand business requirements.
I collaborated with occupational therapists, IoT engineers, and developers during agile sprints.
We validated functional prototypes with users in two rounds.
Mapped frontstage and backstage interactions, identifying critical points like IoT setup and alert response.
Highlighted key moments, emotions, and frictions for older adults and caregivers.
Simulated scenarios to evaluate device and communication flows during emergencies, resulting in a 90% accuracy rate in emergency response simulation.
Designed to look like a traditional analog watch to feel familiar. Zero interaction required.
Designed for collaboration and care
Allow older adults to control the information they share, while caregivers have specific permissions to access essential data.
Large typography, high contrast, and customizable user profiles.
Seamlessly integrated into homes without any need of maintenance.
Preparation for second investment round
Expand functionality to integrate with healthcare providers.
Explore advanced predictive analytics once sufficient data is collected.
The biggest challenge was that stakeholders and the technical team were overly focused on features that didn't solve core user problems, while stakeholders also prioritized business requirements.
The solution was to deepen their involvement with user needs, linking these to business goals and showing how addressing user problems drives business success.
