5 years helping users better
assess furniture online
Lutz is the largest furniture retailer in Austria, operating in over 23 countries across the EU. XXXLutz is a dominant player in the European furniture market and second biggest after IKEA.
I led the UX and Strategy for the Product Detail Page (PDP) and key stages of the product assessment journey.
Defined the roadmap, prioritized initiatives, and set timelines to keep projects moving forward.
Researched, tested, and delivered user-centered solutions from concept to implementation.
Managed stakeholders across teams, ran alignment workshops, and balanced user and business goals.
Defined the roadmap, prioritized initiatives, and set timelines to keep projects moving forward.
Researched, tested, and delivered user-centered solutions from concept to implementation.
Managed stakeholders across teams, ran alignment workshops, and balanced user and business goals.
I developed the concept and strategy to improve navigation and engagement on the PDP, led negotiations across teams, and oversaw implementation. This resulted in a 21% increase in Add to Cart conversions and raised overall engagement.
To enhance the omnichannel experience for delivery, pickup, and in-store availability, I led research, a one-week Design Sprint workshop, and several validation sessions. This resulted in a more intuitive experience, improving user satisfaction significantly.
I analyzed the reservations flow, identified data on key moments in the user journey, and discovered that changing the button wording could make a difference. After running an A/B test, we achieved a 12% increase in reservations and a 15% boost in reserved product sales revenue.
more purchases in reserved products
more reservations
To ensure our designs truly worked, we teamed up with the Customer Experience (CX) team and Data Analysts. Together, we run a mix of:
We used Google's HEART framework to measure how feature changes impacted Happiness, Engagement, Adoption, Retention, and Task success. This data-driven approach kept us grounded in user needs and business goals.
I worked within a Scrum Agile structure, which taught me invaluable lessons about teamwork and collaboration.
Over time, I learned how back-end systems connect with the environment and worked closely with front-end developers to refine ideas and improve handoffs.
I figured out how to turn ideas into reality in a big company: lots of pitching, clever presentations, chatting up the right people, and keeping stakeholders happy.
Led workshops to align stakeholders and balance big-picture goals with user needs alongside the Product Owner.
